ShopMy turns creator posts into paid ads with new Spotlights tool

Tubefilter’s Sam Gutelle reports that ShopMy launched Spotlights, which repurposes top-performing creator content into paid ads inside Meta’s Partnership Ads and TikTok’s Spark Ads.

Why it matters. Brands gain a shortcut to the high-volume creative libraries that platforms like Meta and TikTok require for creator-led ad formats to perform.

Signal from tubefilter.com · Sam Gutelle · read the original.

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