Shorts Still Fall Short: Tubular data: 1-2 minute videos are the social sweet spot
The Measure’s Jon Lafayette reports that Tubular Labs’ new benchmark finds one-to-two-minute videos more than doubled their share of views to 14.5%, while videos over 20 minutes fell to 15.5% from 22.6%.
Why it matters. Publishers can use engagement-per-upload metrics, not follower counts or raw views, to justify higher CPMs to advertisers.
Signal from The Measure · Jon Lafayette · read the original.
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