Silverpush, PubMatic launch episode-level contextual CTV targeting

ExchangeWire reports that Silverpush and PubMatic are launching episode-level contextual CTV segments, letting buyers pre-bid target specific episodes by genre and mood across PubMatic’s supply, including 28 of the top 30 global streamers, without cookies or user-level data.

Why it matters. Buyers gain a cookieless way to target CTV inventory at the episode level, a precision previously unavailable at PubMatic’s scale.

Signal from exchangewire.com · read the original.

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