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Skydance ad revenue seen hitting $21B by 2027

MediaPost’s Wayne Friedman reports that combined Paramount Skydance and Warner Bros. Discovery ad revenue is projected to reach $19.0 billion to $21.6 billion in 2027, up from $18.5 billion to $20.7 billion in 2026, driven largely by streaming growth.

Why it matters. Advertisers face a combined seller controlling more than a quarter of national TV ad inventory, giving it added pricing power in upfronts and sports-rights negotiations.

Signal from mediapost.com · Wayne Friedman · read the original.

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