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Sports events on FAST channels surge 37.5% as inventory diversifies

Gracenote’s Q3 Data Hub found sports events on FAST climbed 37.5% year over year, with sports also spreading to 20 non-sports channels. Dedicated sports channel count grew a slower 13.8%, showing growth comes from volume, not new channels.

Why it matters. FAST programmers gain leverage to build varied, less-repetitive sports schedules without needing to launch more dedicated channels.

Signal from The Measure · Jon Lafayette · read the original.

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