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Sports programming surges on FAST channels, Gracenote finds

Gracenote’s Q3 Data Hub found sports games on FAST channels up 37.5% year over year, with unique titles up 31.2%. Sports also spread beyond dedicated channels, appearing on 20 non-sports FAST channels in July, mirroring linear TV’s pattern.

Why it matters. Advertisers seeking sports reach can now find inventory scattered across general-interest FAST channels, not just dedicated sports tiles.

Signal from The Measure · Jon Lafayette · read the original.

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