Streaming video overtakes search in local ad spending, Borrell finds
TheDesk.net’s Matthew Keys reports that Borrell Associates now projects streaming video will surpass search engine marketing as the top local ad spending category, ending a 13-year run for search.
Why it matters. Local broadcast, radio and newspaper sellers lose share as smaller service-industry advertisers shift budgets to digital video platforms that didn’t exist for them before.
Signal from thedesk.net · Matthew Keys · read the original.
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