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Matthew Keys

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Blockgraph, FreeWheel expand proximity-based TV ad targeting

Blockgraph, FreeWheel expand proximity-based TV ad targeting

TheDesk.net’s Matthew Keys reports that Blockgraph and FreeWheel have expanded their partnership to let advertisers target television households by proximity to physical business locations.

Streaming

Streaming video overtakes search in local ad spending, Borrell finds

TheDesk.net’s Matthew Keys reports that Borrell Associates now projects streaming video will surpass search engine marketing as the top local ad spending category, ending a 13-year run for search.

Nov 2
Agencies

Broadcast execs push multi-platform ad sales to fight streaming’s gains

The Desk’s Matthew Keys reports that at NAB Show New York, Fox’s Tom Fleming and Sinclair’s Del Parks said broadcasters must modernize ad sales, bundling broadcast, cable and streaming inventory.

Nov 2