Studios shift summer movie ad dollars from broadcast to CTV
The Measure’s Jon Lafayette reports that connected TV ad impressions for movies rose 16% this summer to 17.7 billion, per AdImpact, while broadcast movie spots fell 50% to 93,600 airings.
Why it matters. Studio marketing budgets keep migrating toward CTV buys, pressuring broadcast networks that still rely on movie ad spend during tentpole sports windows.
Signal from The Measure · Jon Lafayette · read the original.
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