Sweden: Bundled streaming subs churn at half the rate of standalone
Advanced Television’s Colin Mann reports that Mediavision found 14 per cent of bundled Swedish streaming subscriptions were cancelled over the past year, versus 25 per cent for standalone subscriptions.
Why it matters. Distributors gain retention leverage by bundling, even where subscribers are not actually happier with the service.
Signal from advanced-television.com · Colin Mann · read the original.
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