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Colin Mann

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Report: CTV ad tech can’t see most content it’s selling against

Report: CTV ad tech can’t see most content it’s selling against

Advanced Television reports that Wurl’s CTV Trends Report found 89 per cent of connected TV ad requests lack usable content metadata in the bidstream.

Streaming

Sweden: Bundled streaming subs churn at half the rate of standalone

Advanced Television’s Colin Mann reports that Mediavision found 14 per cent of bundled Swedish streaming subscriptions were cancelled over the past year, versus 25 per cent for standalone subscriptions.

Oct 27