T-Mobile overhauls agency roster, taps Highdive and Anomaly
Ad Age’s Brian Bonilla reports that T-Mobile named Highdive its lead creative advertising agency and Anomaly its strategic brand transformation partner, replacing its prior creative setup.
Why it matters. Agencies pitching major brands now have to show in-house AI production capability alongside creative strategy to win split mandates like this one.
Signal from adage.com · Brian Bonilla · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →