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Ad-tech runable-raises-21m-to-push-ai-agents-from-building-sites-to-running-ads

Runable raises $21M to push AI agents from building sites to running ads

Runable raised a $21 million Series A to push its AI agent beyond building websites into ad campaigns, social media and SEO for small businesses. It claims a $2 million run rate and 1.7 million registered users.

Aug 26
Measurement truthset-ceo-ties-data-quality-to-ai-ad-targeting-outcomes

Truthset CEO ties data quality to AI ad targeting outcomes

Truthset’s Scott McKinley tells Evan Shapiro that data quality decides who gets results from AI-driven ad targeting — and argues quality-rated data has to reach more than the largest advertisers.

Aug 26
Creators gamma-acqui-hires-lica-to-build-an-ai-presentation-research-lab

Gamma acqui-hires Lica to build an AI presentation research lab

Gamma, the AI presentation startup valued at $2.1B, acquired Accel-backed Lica to launch a research division on video and design. Lica’s co-founders will lead the effort, exploring new multimodal formats beyond slides.

Aug 25
Streaming apple-music-spotify-add-ai-labels-as-synthetic-tracks-flop-with-listeners

Apple Music, Spotify add AI labels as synthetic tracks flop with listeners

Apple Music now requires labels on AI-generated tracks; Spotify will tag AI artists and exclude them from editorial and algorithmic picks. AI tracks are a third of Apple uploads but under 0.5% of listening.

Aug 25
Ad-tech iab-issues-guide-on-ais-growing-role-in-programmatic-video-buying

IAB issues guide on AI’s growing role in programmatic video buying

IAB’s new guide maps how AI now touches planning, bidding, pricing, and optimization across programmatic video. It breaks down effects for advertisers, publishers, and DSPs/SSPs, and flags transparency as the industry’s next big question.

Aug 25
Agencies omnicoms-media-chief-govern-ai-before-scaling-it

Omnicom’s media chief: govern AI before scaling it

Omnicom Media Group’s Ben Hovaness argues AI adoption should start with data governance and human oversight, not speed. He says agencies will win by orchestrating AI across ecosystems and by agreeing on consistent outcome measurement, not by owning the technology.

Aug 25
Ad-tech stability-ai-raises-76m-from-music-and-gaming-giants-it-now-licenses-with

Stability AI raises $76M from music and gaming giants it now licenses with

Stability AI raised $76 million, bringing its total to $232 million. Backers include Universal Music, Sony Music, Warner Music and EA — companies it already has content and co-development deals with, not typical venture investors.

Aug 25
Ad-tech openai-product-chief-chatgpt-work-hit-20-million-users

OpenAI product chief: ChatGPT Work hit 20 million users

OpenAI’s head of product Thibault Sottiaux tells TechCrunch that ChatGPT Work, its agent platform for white-collar tasks, has reached 20 million users. He frames it as bringing coding-agent capability to a broad, non-technical audience via a $20/month Plus plan.

Aug 25
Measurement iabs-ai-ad-measurement-framework-faces-a-data-control-problem

IAB’s AI ad measurement framework faces a data-control problem

The IAB is building a framework for measuring ads seen or influenced by AI agents, due in November. But if AI platforms control the signals proving their own influence, independent measurement depends on data the sellers themselves supply.

Aug 25
Ad-tech keenable-raises-26m-to-build-a-search-index-built-for-ai-agents-not-people

Keenable raises $26M to build a search index built for AI agents, not people

Ex-Yandex search lead Andrey Styskin’s startup Keenable exited stealth with a $26M Accel-led seed round. It has indexed over 100 billion documents and already powers retrieval for AI labs and inference providers in production.

Aug 25
Ad-tech meta-expands-ai-advisor-tools-for-smb-advertisers

Meta expands AI advisor tools for SMB advertisers

Meta is rolling out AI tools that let SMBs pull data from Facebook, Instagram, Meta Ads and Google Workspace into Meta AI for benchmarking and campaign feedback.

Aug 25
Ad-tech openais-altman-declares-code-red-on-chatgpt-pushes-back-ads-plan

OpenAI’s Altman declares ‘code red’ on ChatGPT, pushes back ads plan

OpenAI CEO Sam Altman has declared a ‘code red’ internally to counter competitive threats to ChatGPT, according to The Information. As part of the shift in priorities, the company is delaying its planned advertising effort.

Aug 24
Ad-tech google-ai-overviews-breaks-the-search-grand-bargain-with-publishers

Google AI Overviews breaks the search ‘grand bargain’ with publishers

Google’s AI Overviews now roll out to all US English-language users, summarizing web content above the blue links so users need not click through.

Aug 24
Streaming streamers-widen-ad-tier-discount-as-price-hikes-cool

Streamers widen ad-tier discount as price hikes cool

Ampere Analysis finds Netflix, Disney+ and Amazon Prime Video have slowed average price hikes from 24% to 14% over three years, signaling limits on consumer willingness to pay.

Aug 24
Ad-tech perplexity-launches-comet-browser-to-challenge-google-chrome

Perplexity launches Comet browser to challenge Google Chrome

Nvidia-backed Perplexity AI launched Comet, an AI-powered browser for Perplexity Max subscribers that uses agentic AI to navigate and complete tasks, targeting Chrome’s dominance.

Aug 24
Ad-tech openai-builds-out-enterprise-ad-sales-operation-2

OpenAI builds out enterprise ad sales operation

OpenAI is hiring a head of ads enterprise marketing at up to $415,000 plus equity, tasked with positioning it as a “premium advertising platform” for big marketers.

Aug 24
Creators undisclosed-ai-sponsorships-spark-fan-backlash-for-top-youtube-creators

Undisclosed AI sponsorships spark fan backlash for top YouTube creators

Filmmakers Matti Haapoja and Sam Kolder posted unlabeled videos promoting AI platform Higgsfield’s Seedance 2.5, prompting fan accusations of undisclosed paid partnerships. Higgsfield later confirmed creators were compensated via cash and platform credits.

Aug 24
Creators nyt-tests-ai-search-summaries-sparking-newsroom-union-pushback

NYT tests AI search summaries, sparking newsroom union pushback

The Times quietly rolled out AI-generated summaries and links in search for a small subset of readers, its first unmediated generative AI text product. The editorial union says it violates the paper’s own AI standards, which require human oversight.

Aug 24
Ad-tech meta-to-strip-advertisers-of-placement-exclusion-controls

Meta to strip advertisers of placement-exclusion controls

Meta plans to move ad placement exclusions to an automated system, removing advertisers’ ability to block campaigns from specific apps or placements like Reels or Facebook feed, per screenshots reported by Jon Loomer.

Aug 23
Ad-tech germany-rules-google-ai-overviews-perplexity-fall-under-media-law

Germany rules Google AI Overviews, Perplexity fall under media law

Germany’s media regulator says Google’s AI Overviews and Perplexity AI count as company-created content, not third-party output, making them subject to media law. A Munich court also said Google could be liable for false AI-generated statements.

Aug 23
Measurement attribution-flaws-will-scale-not-disappear-as-ai-takes-over-ad-spend

Attribution flaws will scale, not disappear, as AI takes over ad spend

INCRMNTAL’s CEO argues AI ad-buying systems are being trained on last-touch attribution, which rewards observability over actual sales influence. An analysis of $1bn in spend across 65 advertisers found search consistently over-credited while early-funnel channels were undervalued.

Aug 23
Measurement seventh-generation-tops-chatgpts-household-cleaning-rankings-but-lead-narrows

Seventh Generation tops ChatGPT’s household cleaning rankings, but lead narrows

EMARKETER’s Q3 2026 AI Visibility Index found Seventh Generation led ChatGPT recommendations at 28%, down from 32% in June. Rankings below the top three flattened, with small shifts moving brands like Ecos and Method many spots.

Aug 23
Creators wellas-ai-personalised-audio-campaign-drives-70-engagement-lift

Wella’s AI-personalised audio campaign drives 70% engagement lift

Azerion and Digitas used AudioStack’s AI platform to turn one Nioxin script into 100 personalised audio ads across UK locations and audience segments. A brand lift study found 70% of exposed listeners took or intended to take action.

Aug 23
Ad-tech microsoft-rolls-out-agentic-commerce-playbook-and-ai-max-search-expansion

Microsoft rolls out agentic commerce playbook and AI Max search expansion

Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.

Aug 23
Ad-tech techcrunch-finds-easy-jailbreak-for-explicit-content-in-older-claude-models

TechCrunch finds easy jailbreak for explicit content in older Claude models

TechCrunch got Claude Opus 4.6 to produce explicit sexual content in 10 of 10 tests, via a multiturn jailbreak. Anthropic still offers Opus 4.6, Opus 3 and Haiku 4.5 via API and partners like Azure and Bedrock.

Aug 22