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Amazon and OpenAI struck a partnership letting advertisers using Amazon’s ad tech buy placements inside ChatGPT. It extends Amazon’s ad business beyond its own retail and streaming properties into a major generative AI chat surface.
The FTC and 22 state attorneys general allege Amazon secretly replaced its second-price ad auction results with a higher, profit-maximizing price since 2019, extracting over 20 billion dollars from advertisers. Amazon calls the claims misguided.