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CreatorsEvan Shapiro’s report maps sports fandom’s shift to social and creators Ad-techOpenAI taps Magnite, PubMatic to fill unsold ChatGPT ad space
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Annie Palmer

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Amazon gives advertisers access to ChatGPT ads via OpenAI partnership

Amazon gives advertisers access to ChatGPT ads via OpenAI partnership

eMarketer’s Rachel Wolff reports that Amazon and OpenAI struck a partnership letting advertisers using Amazon’s ad tech buy placements inside ChatGPT. It extends Amazon’s ad business beyond its own retail and streaming properties into a major generative AI chat surface.

Ad-tech

FTC sues Amazon over alleged secret ad-auction surcharge

The Verge’s Stevie Bonifield reports that the FTC and 22 state attorneys general allege Amazon secretly replaced its second-price ad auction results with a higher, profit-maximizing price since 2019, extracting over 20 billion dollars from advertisers. Amazon calls the claims misguided.

Sep 1