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AdExchanger’s Anthony Vargas reports that agency executives at Programmatic IO NY, including S4’s Sir Martin Sorrell and Horizon’s Bob Lord, say clients should own the data and AI models agencies build for them.
Permutive integrated its publisher data platform with TransUnion’s identity graph, letting publishers match logged-in audiences against TransUnion’s data on 250 million consumers.
Sep 22AdExchanger’s Anthony Vargas reports that the FTC and 22 state attorneys general allege Amazon secretly rigged its Sponsored Products second-price auctions since 2018, letting it collect about 20 billion dollars beyond fair auction outcomes. Amazon denies the claims and vows to fight in court.
Sep 4