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Jenni Baker

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DoorDash pushes commerce media to build brands, not just performance

DoorDash pushes commerce media to build brands, not just performance

The Drum’s Jenni Baker reports that DoorDash, as it expands advertising tools across Wolt and Deliveroo, says commerce media needs more room for brand storytelling, not just lower-funnel performance metrics.

Retail-media

Ulta Beauty bets on store associates as AI agents take over search

The Drum’s Jenni Baker reports that Ulta Beauty CMO Kelly Mahoney expects AI shopping agents to handle more product discovery for beauty customers.

Oct 12