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The Drum’s Mel Henson reports that panelists at Cvent Connect Europe, including LinkedIn’s Terry Rand and The Goat Agency’s Cameron McIntyre, say B2B brands should treat creators as partners valued for expertise, not reach, before the market fills up.
The Drum’s Mel Henson reports that Publicis LeOne built a dark-comedy campaign around “Robby Tussin,” a gruff enforcer who swaps a concealed weapon for cough medicine.
Oct 12