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Parker Herren

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Coverage

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Ad Age previews Super Bowl LXI ad lessons: clarity, cautious AI, social

Ad Age previews Super Bowl LXI ad lessons: clarity, cautious AI, social

Ad Age’s Parker Herren reports that as marketers look toward the 2027 Super Bowl, they shouldn’t forget the lessons from Big Game campaigns that ran earlier this year.

Creators

Creators move from talent to strategy in brand and agency deals

Ad Age’s Gillian Follett details how creators now take equity stakes, join agency creative teams, and sit on advisory boards shaping campaign strategy.

Sep 11