Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
MediaPost’s Ray Schultz reports that a GrowthLoop study, conducted by Ascend2, finds 85% of advertisers plan to increase retail and commerce media network spend over the next 12 months.
MediaPost’s Ray Schultz reports that Forrester’s “Predictions 2027: Media And Advertising” report argues that as consumers delegate research to AI engines, marketers will care less about ad views and more about whether engines recommend their brand.
Sep 19