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Saleah Blancaflor

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NBCUniversal’s Bravo Fan Fest leans on talent-as-creators for brand deals

NBCUniversal’s Bravo Fan Fest leans on talent-as-creators for brand deals

Campaign US’s Saleah Blancaflor reports that NBCUniversal signed seven sponsors, including Colgate, Ally Bank and Wayfair, for Bravo Fan Fest in Charleston, each with an integrated commerce activation.