Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition

Every signal in this story, with the reporting each one was drafted from.

Coverage

3 stories, newest first.RSS →

Sports lifts broadcast share even as streaming widens its lead

Nielsen reports that live sports gave broadcast a rare share gain — up 0.6 points to 26.6% on NBA playoffs and early World Cup coverage. But streaming widened its ad-supported lead to 48.2%, per Nielsen’s Q2 gauge, with cable flat at 25.2%.

Measurement

Nielsen: ad-supported streaming grows to 48.2%, broadcast keeps sliding

Adweek’s Mark Mwachiro reports that Nielsen’s Q2 2026 Ad-Supported Gauge shows ad-supported streaming rose 1.6% to 48.2% of viewing, while broadcast fell to 26.6% despite carrying the NBA Finals and World Cup. Cable held flat at 25.2%.

Aug 25

Measurement

Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition

Nielsen’s June Gauge shows streaming at 48.5%, broadcast up to 19.8% on World Cup and NBA Finals viewing, cable down to 19.5%. It’s the final report before Nielsen recalibrates using ARF’s DASH universe estimates this fall.

Aug 22