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The Record

The Trade Desk lays off 15% of staff

Every signal in this story, with the reporting each one was drafted from.

Coverage

3 stories, newest first.RSS →
Analysts say Trade Desk’s open-web faith is out of step with advertisers

Analysts say Trade Desk’s open-web faith is out of step with advertisers

Next in Media’s Mike Shields reports that Trade Desk CEO Jeff Green has long insisted marketers will inevitably shift budgets from walled gardens to the open internet.

Ad-tech

Analysts: The Trade Desk’s open-web pitch stalled as buyers wanted price and ease

On Next in Media, analysts Brian Wieser and Luke Stillman dissect The Trade Desk’s negative growth guidance, executive turnover, and 15% workforce cut.

Sep 9
Ad-tech

Trade Desk cuts 15% of workforce in strategic reset

ExchangeWire’s Sheila Obeng-King reports that The Trade Desk will cut roughly 575 of its 3,843 employees, about 15% of staff. CEO Jeff Green called it a deliberate reallocation, not distress, citing $1.5 billion in cash and no outstanding debt.

Sep 7