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The Record

The Trade Desk lays off 15% of staff

Every signal in this story, with the reporting each one was drafted from.

Coverage

3 stories, newest first.RSS →

Analysts say Trade Desk’s open-web faith is out of step with advertisers

Trade Desk CEO Jeff Green has long insisted marketers will inevitably shift budgets from walled gardens to the open internet.
Ad-tech analysts-the-trade-desks-open-web-pitch-stalled-as-buyers-wanted-price-and-ease

Analysts: The Trade Desk’s open-web pitch stalled as buyers wanted price and ease

On Next in Media, analysts Brian Wieser and Luke Stillman dissect The Trade Desk’s negative growth guidance, executive turnover, and 15% workforce cut.

Sep 9
Ad-tech trade-desk-cuts-15-of-workforce-in-strategic-reset

Trade Desk cuts 15% of workforce in strategic reset

The Trade Desk will cut roughly 575 of its 3,843 employees, about 15% of staff. CEO Jeff Green called it a deliberate reallocation, not distress, citing $1.5 billion in cash and no outstanding debt.

Sep 7