TelevisaUnivision renews multi-year Nielsen measurement deal

Inside Radio reports TelevisaUnivision renewed and expanded its measurement deal with Nielsen, covering radio, streaming and broadcast/cable TV, with access to Advanced Audiences, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV and expanded out-of-home measurement.

Why it matters. Advertisers get a single cross-platform currency for Hispanic audiences rather than piecing together separate radio, streaming and TV numbers.

Signal from insideradio.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →

DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

PPC Land’s Luis Rijo reports that DoubleVerify posted third-quarter revenue of $205.6 million, up 9%, with net income up 56% to $15.9 million, a day after shareholders approved its sale to Nielsen’s parent.

Beet.TV: CTV measurement finally matches digital’s promise

Beet.TV’s Robert Andrews reports that CTV measurement is now delivering on the granular, data-driven promise long attributed to digital advertising.

Borrell doubles local digital ad growth forecast, sees 80% share by 2030

MediaPost reports that Borrell Associates has sharply upgraded its local ad spending forecasts, now projecting digital will capture 75% of local ad spend by the end of 2027 and 80% by 2030.