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Telly opens home screen ads to programmatic buying, pushes for standards

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its second-screen home ads available for programmatic buying via Magnite’s SpringServe, with demand from The Trade Desk and Teads.

Why it matters. Standardized specs and programmatic access lower the barrier for buyers to treat home screen inventory as a scalable, biddable format rather than a one-off placement.

Signal from adexchanger.com · Alyssa Boyle · read the original.

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