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The Ankler: HBO’s spending spree has a catch behind the headlines

The Ankler’s Alison Brower rounds up the week’s reporting, flagging a TV in 3 piece that digs into the smoke and mirrors behind HBO’s splashy spending headlines, alongside Lesley Goldberg’s look at Disney TV’s org chart ahead of looming layoffs.

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Roku adds outcome-based optimization tools for CTV ad buyers

Roku adds outcome-based optimization tools for CTV ad buyers

eMarketer’s Asa Hiken reports that Roku is rolling out new optimization tools designed to let advertisers buy connected TV ads against outcome-based metrics rather than just reach and frequency.

Why the NYT is circling Letterboxd for $330 million

Why the NYT is circling Letterboxd for $330 million

Simon Owens’s Media Newsletter argues the New York Times’ late-stage talks to buy Letterboxd, reported at $330 million, aren’t about ads or subscriptions but about interactivity, the same logic behind its Wordle acquisition for widening its subscription funnel.

NBC turned Steve Kornacki into an election-night streaming juggernaut

NBC turned Steve Kornacki into an election-night streaming juggernaut

StreamTV Insider’s Alan Wolk reports that NBC’s “Kornacki Cam” livestream drew 29 million views across platforms, including 6.1 million on YouTube, while NBCNews.com page views jumped 247% versus 2022.