Traditional TV still claims two-thirds of sports viewing, Inscape finds

The Measure is reporting that Inscape data shows cable, satellite and over-the-air TV captured two thirds of sports viewing time in Q2, even without football in the mix.

Why it matters. Sports rights holders and buyers planning around streaming’s growth still need to account for traditional TV’s hold on live sports audiences, where football is not even a factor in Inscape’s Q2 count.

Signal from The Measure · read the original.

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