Tubi renews Gracenote deal for content data, programmatic ad IDs
The Measure’s Jon Lafayette reports that Tubi is expanding its Gracenote partnership to power natural-language content search and test content IDs in programmatic bid streams. It’s a bet that better metadata drives both discovery and more targeted ad inventory as Tubi and Fox One scale.
Why it matters. Advertisers buying programmatic inventory on Tubi gain content-level IDs to verify contextual placement rather than relying on broader show or category-level targeting.
Signal from The Measure · Jon Lafayette · read the original.
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