TVREV report: the TV OS is now the real streaming battleground
TVREV’s new report argues the TV operating system, not individual apps, controls discovery, ad inventory, and ACR data. That makes home-screen placement the real prize in a fragmented “Feudal Media” landscape, worth hundreds of millions in share shifts.
Why it matters. Streaming services must now negotiate directly with TV OS operators for home-screen placement, since that position, not app quality, determines discovery and ad exposure.
Signal from TVREV · Alan Wolk · read the original.
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