TV’s CAPI push aims to copy Meta and Google’s conversion tracking
Next in Media’s Mike Shields reports that CTV players like Roku, Netflix, Comcast and DIRECTV are rolling out conversion APIs, server-to-server links that match ad exposure to sales, to replicate the feedback loop Meta and Google already have.
Why it matters. Fragmentation across each platform’s own CAPI forces brands to send sales data separately to every publisher, which is why OpenAP is pushing nine media companies toward a standardized cross-publisher version.
Signal from Next in Media · Mike Shields · read the original.
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