Twitch hours rise 4% as Kick surges 30.7% in Q3
PPC Land’s Luis Rijo reports Twitch hit 4.51 billion hours watched in Q3, up 4%, while Kick grew 30.7% to 2.04 billion hours, per Streams Charts, even as Amazon’s earnings and 10-Q never mention Twitch by name.
Why it matters. Advertisers and agencies buying Twitch inventory must rely on conflicting third-party and sales figures to size the platform, since Amazon’s own filings report no Twitch-specific revenue or user data.
Signal from ppc.land · Luis Rijo · read the original.
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