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Twitch, YouTube Gaming and Kick draw sharply different audiences by region

Streams Charts’ new Audience Geo & Demographics tool shows 28% of Twitch’s audience is U.S.-based versus 15% on Kick and 14% on YouTube Gaming.

Why it matters. Brands and agencies buying game-streaming inventory now need platform-specific geo targeting rather than treating Twitch, Kick and YouTube Gaming as interchangeable reach.

Signal from tubefilter.com · Sam Gutelle · read the original.

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