UK video ad spend jumps 18% as TV+ takes a third of investment
VideoWeek’s Dan Meier reports that UK digital ad spend hit £21.2 billion in H1 2026, up 13 percent year over year, according to IAB UK and mediasense.
Why it matters. Sellers of CTV and streaming inventory in the UK can point to outsized video growth as they negotiate 2027 budgets.
Signal from videoweek.com · Dan Meier · read the original.
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