Vizio adds 40+ creator channels, taps Walmart Connect for CTV ad push

Marketing Dive’s Jessica Hammers reports that Vizio is adding more than 40 creator-led channels to WatchFree+, featuring MrBeast and Amaury Guichon, alongside a Geico-sponsored original film and new premium partnerships with MGM, NBCUniversal and Disney.

Why it matters. Advertisers get more creator inventory and retail-media tie-ins to target within one Walmart-owned CTV ecosystem.

Signal from marketingdive.com · Jessica Hammers · read the original.

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