Vox Media signs Tiger Sisters podcast for sales and distribution

Business Insider’s Lucia Moses reports that the Tiger Sisters, business and career podcasters Cherie and Jean Luo, are joining the Vox Media Podcast Network, which will handle sales, marketing, and distribution.

Why it matters. Vox Media gains another independently built, ad-courted creator brand without having to develop the audience itself, while the Luos trade full ownership of sales for scale and reach.

Signal from businessinsider.com · Lucia Moses · read the original.

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