Covers creators and measurement. Bylines at businessinsider.com. Desk record: 16 signals cited since August 2026, 13 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Business Insider’s Sydney Bradley and Lucia Moses report that Instagram is offering select creators $50,000 to $500,000 to post long-form video to its new Features product, non-exclusively, as long as they also post same-day to YouTube.
Business Insider’s Lucia Moses reports that marketers from Disney, e.l.f. Beauty, Keurig Dr Pepper, Yahoo and the NFL are spreading creator work across TikTok Live, YouTube, Substack and Threads, while increasingly hiring creators directly instead of through platform marketplaces.
Nov 2Business Insider’s Lucia Moses and Nathan McAlone report that the Wall Street Journal drafted plans for a six-series streaming push, including a live morning show and an Emma Tucker interview franchise.
Oct 22Business Insider’s Lucia Moses and Dan Whateley report that a new Rich Sparkle Holdings filing shows Khaby Lame’s merger remains conditional on due diligence and valuation terms unchanged since January.
Oct 18Business Insider’s Lucia Moses reports that the Tiger Sisters, business and career podcasters Cherie and Jean Luo, are joining the Vox Media Podcast Network, which will handle sales, marketing, and distribution.
Oct 18Business Insider’s Lucia Moses reports that Citi is launching Citi Commerce Media, a new unit letting brands target ads to more than 70 million customers based on spending histories across its own app and outside properties like Facebook.
Sep 25Steven Bartlett’s Steven.com is teaming with Authentic Brands Group to invest up to $400 million helping creators build lasting businesses. Named OBSN, the venture pairs Bartlett’s media playbook with Authentic’s brand-management expertise across more than 50 IP holdings.
Sep 15Business Insider’s Lucia Moses reports that CreatorFi raised $45 million in equity and debt to advance capital to creators against earnings from Roblox, Spotify, TikTok, and YouTube, up from a $12 million credit facility in 2025.
Sep 3Business Insider’s Lucia Moses and Dan Whateley report that a Business Insider review of court documents and interviews finds investors in Beast Industries, valued above $5 billion, have raised “key man” concerns about Jimmy Donaldson’s outsize role.
Sep 2Business Insider’s Lucia Moses reports that Netflix advertising president Amy Reinhard has parted ways with Jon Whitticom, a key exec who helped build the streamer’s ad business. Ads product exec Marc Heneghan takes over on an interim basis during the search for a replacement.
Aug 25Business Insider’s Lucia Moses reports that the team behind livestreaming platform Kick is launching Club, an app letting creators earn direct payments and build fan communities, positioned as an antidote to bot- and AI-slop-filled social feeds.
Aug 20Business Insider’s Lucia Moses reports that YouTube is negotiating multimillion-dollar deals with select creators to keep videos exclusive to its platform for a set period, sources tell Business Insider. The move directly counters Netflix’s push to license creator content.
Aug 20