Walmart, Walgreens push digital ad screens into aisles and endcaps

Business Insider’s Dominick Reuter reports that Walmart is testing screens at aisle endcaps with live inventory and pricing, while Walgreens is outfitting 1,200 stores with Looma displays starting in October. Retailers see high-margin ad revenue beyond online.

Why it matters. Brands gain new high-margin placements to bid on as retailers push ad screens from perimeter zones into high-traffic aisles and endcaps.

Signal from businessinsider.com · Dominick Reuter · read the original.

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