WARC: Big Tech’s ad-to-sales ratio nearly halves as revenue surges
Campaign US reports that WARC Media’s “Global Ad Trends” study found the world’s 25 biggest advertisers spending a shrinking share of revenue on ads.
Why it matters. Agencies and vendors serving enterprise clients face slower budget growth, since smaller businesses and cross-border sellers are driving most of the increase in ad investment.
Signal from campaignlive.com · read the original.
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