WPP Media study ties streaming VOD ads to measurable sales lift

Advanced Television reports that WPP Media, working with Amazon Ads, ran a six-month study testing whether advertisers who shifted TV budgets to streaming-on-demand saw real business results.

Why it matters. Advertisers shifting linear TV budgets to streaming now have sales-outcome data, not just reach metrics, to justify the move.

Signal from advanced-television.com · Nik Roseveare · read the original.

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