XR Pay launches payroll platform for creator advertising deals

The Measure’s Jon Lafayette reports that XR Pay, which pays celebrities in commercials, has launched XR Pay for Creators to help agencies and marketers onboard and securely pay content creators, replacing ad hoc tools like Venmo.

Why it matters. Agencies and brands gain a single system to track creator hires, projects and payments across campaigns of any size.

Signal from The Measure · Jon Lafayette · read the original.

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