YouTube leads CTV ad spend for fourth straight year, but M&A looms
Modern Retail’s Catherine Wolf and Li Lu report that YouTube topped Modern Retail’s Q1 2026 survey of ad-supported streaming placements for a fourth consecutive year. The report, based on 125 brand and agency professionals, warns the CTV landscape faces major shifts over the next 12 months.
Signal from modernretail.co · Catherine Wolf, Li Lu · read the original.
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