Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Modern Retail’s Catherine Wolf reports that a survey of 90 brand and retailer professionals, plus interviews with marketing executives, found brands and retailers plan to change their holiday marketing tactics for 2026 versus what they used in 2025.
Modern Retail’s Catherine Wolf reports that agencies are adapting to a media landscape reshaped by AI search and creator marketing, per new Modern Retail+ Research.
Oct 8Digiday’s Catherine Wolf reports that the outlet’s 2026 Media Agency Report finds clients demanding more flexibility on when and where budgets move.
Oct 6Modern Retail’s Catherine Wolf and Li Lu report that YouTube topped Modern Retail’s Q1 2026 survey of ad-supported streaming placements for a fourth consecutive year. The report, based on 125 brand and agency professionals, warns the CTV landscape faces major shifts over the next 12 months.
Sep 1