YouTube, Netflix and Disney fight the creator war on three fronts
TVREV’s Emanuele Landi reports that YouTube doubled Partner Program thresholds and is paying top creators to reject Netflix deals, while Netflix keeps signing non-exclusive creator packages and Disney opens its IP to TikTok. All three are chasing the retention scroll delivers over binge-watching.
Why it matters. Creators who take Netflix deals now risk losing YouTube marketing support and ad-revenue splits, raising the price of leaving YouTube’s ecosystem.
Signal from TVREV · Emanuele Landi · read the original.
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