YouTube Shorts ad spend grows but still trails Reels, TikTok
Digiday’s Tim Peterson reports that advertisers are boosting YouTube Shorts spend, agency execs say, even though Shorts CPMs run $4-6 versus $7-8 for Reels and TikTok. Bundled buys with in-stream inventory often crowd out Shorts budgets.
Why it matters. Advertisers must break Shorts out as its own line item to capture its cheaper CPMs instead of letting bundled buys default to in-stream inventory.
Signal from digiday.com · Tim Peterson · read the original.
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