YouTube sweetens creator incentives to narrow TikTok’s social commerce lead

eMarketer’s Grace Harmon reports that YouTube is expanding creator incentives for shoppable content as it works to close the social commerce gap with TikTok Shop.

Why it matters. Creators gain new monetization options on YouTube, giving brands another platform to weigh against TikTok Shop for commerce partnerships.

Signal from emarketer.com · Grace Harmon · read the original.

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