YouTube’s record 15.8% of US TV usage dwarfs Disney and Netflix
Media War & Peace’s Evan Shapiro reports that Nielsen data shows YouTube grabbed a record 15.8% of US TV usage in August 2026, 70% more than Disney and over twice Netflix’s share, while also leading UK viewing for a third straight quarter.
Why it matters. Traditional TV and streaming players lose negotiating leverage with advertisers as audience share keeps migrating to YouTube’s creator-led ecosystem.
Signal from Media War & Peace · Evan Shapiro · read the original.
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