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Advertisers press OpenAI for prompt-level data on ChatGPT ad placements

Amazon’s new OpenAI partnership brings advertisers into ChatGPT ads, but reporting stays shallow. Buyers want prompt-level detail and stronger placement insights before shifting real budget toward the format.

Why it matters. Advertisers withhold larger budgets from ChatGPT ads until OpenAI exposes prompt-level reporting comparable to existing search and social platforms.

Signal from emarketer.com · Grace Harmon · read the original.

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