AI search referrals convert better, but volume remains tiny for publishers
eMarketer’s Marisa Jones reports that AI search sends publishers better visitors — more time on site, deeper engagement. But the volume is so small next to conventional search that the revenue impact barely registers.
Why it matters. Publishers cannot yet count on AI referral traffic to replace lost search volume, forcing them to prove value per visit rather than scale.
Signal from emarketer.com · Marisa Jones · read the original.
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