Amazon ad growth halves to 11% as DoorDash buys Instacart for $17 billion

PPC Land’s Luis Rijo reports that Amazon’s advertising revenue grew 10.9% to $19.64 billion in the third quarter, down from 26% last quarter, while Amazon guides to high-teens growth for the fourth quarter versus 22% a year earlier.

Why it matters. Advertisers should expect Amazon’s ad business to lap tougher comparisons into next year, with sports rights and AI tooling costs rising even as growth decelerates.

Signal from ppc.land · Luis Rijo · read the original.

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