Amazon DSP adds iHeart streaming audio, broadcast radio to follow in 2026

Inside Radio reports that iHeartMedia’s streaming music and live streaming radio inventory is now buyable through Amazon DSP, letting advertisers extend omnichannel campaigns to iHeart listeners. Podcasts and broadcast radio station inventory join the platform in 2026, the companies said.

Why it matters. Once broadcast radio inventory lands on Amazon DSP in 2026, buyers can target and measure terrestrial radio the same programmatic way they buy streaming, a first for the format.

Signal from insideradio.com · read the original.

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