Why it matters. Once broadcast radio inventory lands on Amazon DSP in 2026, buyers can target and measure terrestrial radio the same programmatic way they buy streaming, a first for the format.
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Continue free →OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.
Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
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