Amazon DSP plus LinkedIn data turns CTV into a performance channel

Next in Media’s Tom Burchill explains how Monks paired LinkedIn’s deterministic job-title data with Amazon DSP streaming inventory and Amazon Marketing Cloud to target high-intent B2B viewers, citing Quicken’s campaign as the proof case.

Why it matters. Buyers who stack verified identity data onto streaming inventory can now hold CTV accountable for direct conversions, not just reach.

Signal from Next in Media (podcast) · Tom Burchill · read the original.

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